Traffic is the number one target if you want to dominate the search engine results page and get a profitable online activity. It has been proven that getting visible on the first page of the search engines like Google, Bing, and Yahoo can ultimately drive your sales up. However, a consistent traffic in itself does not ultimately equate to boosting sales. More is needed!
Many webmasters who have realized the need to optimize their conversion rate are finding different ways to help them garner more sales. While it can be tricky to compel your visitors to purchase your products and services, there are a number of ways to achieve this.
Let us talk about the three simplest yet most useful conversion rate hacks that you can do, so that you get more online sales from the same amount of traffic.
Study Your Posts and Pages
People are typically drawn to the things they want to buy. Consumers check the price and the brands for the items that they are interested to acquire. However not all people who search for the things they want will immediately buy that product or service. They need a little more convincing.
This is a lot similar to buying a dress at the mall. When a store looks aesthetically enticing and impressive, you are more drawn to check out the products there, as opposed to another clothing store with a plain and boring looking interior. By studying your pages, you can identify which part of the website needs some tweaking, so that they become more appealing to your visitors.
Switch Things Up and Test
Try to switch things up on your website. Change the colors, the layout, the font size and style, the images, the punch lines, the call to actions etc… You can also try to change the theme and the placement of the various elements on your product page. A good looking site leaves a good impression on buyers. Test, test, and test!
So try to tweak a few things here and there, then test it out. Did your sales go up? Did you lose traffic? Conduct a SEO analysis of your website to determine how making a specific change affects your profit. After all the bottom line is what we should focus on!
This is how you will determine what your visitors like and dislike without asking them to leave their comments and suggestions.
Look for Conversion Rate Optimization (CRO) Resources
When we say resources, this may come in the form of a tool or a live service from a specialized app. There are many different online resources you can choose from.
For instance, there are tools that can help you see the different tests they have run in the past. Some of the best conversion rate optimization tools can directly compel your visitors to convert into customers.
When you try to increase the organic click-through rate for a specific result, then you are doing what is called conversion rate optimization (CRO in short). By constantly studying your website, updating your posts, and acquiring extra help from Conversion Rate Optimization tools, you will start seeing improving results and sales.